Sam Kfare - Producer, Imager Maker, Art Director

Shopbop

,

Photography

,

2024

Shopbop Chicago Pop-up

Shopbop

,

Photography

,

2024

Shopbop Chicago Pop-up

Nike

,

Brand Campaigns

,

2024

My relationship with Nike went beyond content creation. I served as an on-the-ground production partner and internal communications engine — building campaigns and crafting custom HTML recaps that visualized each activation’s success. From KPI tracking to storytelling, I helped Nike share wins across their global leadership.

Runsy x SNKRS

WELL COLLECTIVE

SUMMER SERIES

Nike

,

Brand Campaigns

,

2024

My relationship with Nike went beyond content creation. I served as an on-the-ground production partner and internal communications engine — building campaigns and crafting custom HTML recaps that visualized each activation’s success. From KPI tracking to storytelling, I helped Nike share wins across their global leadership.

Runsy x SNKRS

WELL COLLECTIVE

SUMMER SERIES

Moussse

,

Brand Campaign

,

2024

I plugged directly into MOUSSSE’s team, shaping monthly campaigns that were tactile, tonal, and full of feeling. Each shoot was designed to mirror the product’s sensory quality — soft, clean, intentional. Every detail was tuned to the tone we set for them: quiet but considered, simple but elevated, sharp but not sterile. Alongside visuals, we mapped out a smart, selective influencer strategy to grow visibility while protecting the brand’s quiet edge. From rollout to resonance, our job was to keep the story sharp, even as the scale grew.

crush.jpg

sand.jpg

freeze.jpg

feather.jpg

Moussse

,

Brand Campaign

,

2024

I plugged directly into MOUSSSE’s team, shaping monthly campaigns that were tactile, tonal, and full of feeling. Each shoot was designed to mirror the product’s sensory quality — soft, clean, intentional. Every detail was tuned to the tone we set for them: quiet but considered, simple but elevated, sharp but not sterile. Alongside visuals, we mapped out a smart, selective influencer strategy to grow visibility while protecting the brand’s quiet edge. From rollout to resonance, our job was to keep the story sharp, even as the scale grew.

crush.jpg

sand.jpg

freeze.jpg

feather.jpg

Aeir

,

Creative Direction

,

2024

Aeir isn’t a fragrance brand in the traditional sense — it’s a design object, a biotech statement, a sensory experiment. My job was to create visuals that felt as forward-thinking as the product itself. We focused on detail, dimension, and lightplay — using studio styling and macro techniques to build a world around transparency, reflection, and surface. From high-polish motion to sculptural stills, every frame was crafted to mirror Aeir’s ethos: luxury meets reduction.

Wet Stone.mp4

sku

Rose 001

Rose 002

Aeir

,

Creative Direction

,

2024

Aeir isn’t a fragrance brand in the traditional sense — it’s a design object, a biotech statement, a sensory experiment. My job was to create visuals that felt as forward-thinking as the product itself. We focused on detail, dimension, and lightplay — using studio styling and macro techniques to build a world around transparency, reflection, and surface. From high-polish motion to sculptural stills, every frame was crafted to mirror Aeir’s ethos: luxury meets reduction.

Wet Stone.mp4

sku

Rose 001

Rose 002

Hot Pretty

,

Director + Producer

,

2024

cdj

car

walk

light

Hot Pretty

,

Director + Producer

,

2024

cdj

car

walk

light

Elliott Evans

,

Producer

,

2024

I produced a short-film highlighting the artist, Elliott Evan, merging fashion editorial and documentary film. With a long-standing love for dirt bikes and an expertise spanning pattern making and costume design, Elliott has collaborated closely with many notable figures from Greg Ross and Unsound Rags to crafting bespoke boxing attire for Logan Paul and on-stage ensembles for Travis Scott.

elliott 001

elliott 002

elliott 003

elliott 004

Elliott Evans

,

Producer

,

2024

I produced a short-film highlighting the artist, Elliott Evan, merging fashion editorial and documentary film. With a long-standing love for dirt bikes and an expertise spanning pattern making and costume design, Elliott has collaborated closely with many notable figures from Greg Ross and Unsound Rags to crafting bespoke boxing attire for Logan Paul and on-stage ensembles for Travis Scott.

elliott 001

elliott 002

elliott 003

elliott 004

SKYY

,

Brand Campaign

,

2024

Tasked with bringing a clean, elevated energy to SKYY’s seasonal push, ahead of the 4th of July, we delivered key photography and post-production that leaned into sculptural light, crisp color, and smart simplicity. The assets were designed for versatility — adaptable across SKYY’s paid and organic channels, while staying true to the brand’s modern, west-coast feel.

skyy bottle.JPG

hide.jpg

flirtyy.JPG

whyynot.JPG

SKYY

,

Brand Campaign

,

2024

Tasked with bringing a clean, elevated energy to SKYY’s seasonal push, ahead of the 4th of July, we delivered key photography and post-production that leaned into sculptural light, crisp color, and smart simplicity. The assets were designed for versatility — adaptable across SKYY’s paid and organic channels, while staying true to the brand’s modern, west-coast feel.

skyy bottle.JPG

hide.jpg

flirtyy.JPG

whyynot.JPG

Fenty

,

Branded Content

,

2024

We introduced Fenty to a strategic shift we call “social meets editorial” — a hybrid approach that merged the polish of luxury branding with the immediacy of digital culture, and performance of social first content. At a time when UGC dominated their feed, we built a framework that brought visual cohesion, elevated the brand voice, and maintained the authenticity that fueled their community. Our macro-sensorial content gave Fenty’s platforms a new rhythm: premium swipes, bold textures, and editorial-grade compositions engineered for scroll, spend, and story.

drip.gif

spin.gif

lip.gif

smile.mp4

Fenty

,

Branded Content

,

2024

We introduced Fenty to a strategic shift we call “social meets editorial” — a hybrid approach that merged the polish of luxury branding with the immediacy of digital culture, and performance of social first content. At a time when UGC dominated their feed, we built a framework that brought visual cohesion, elevated the brand voice, and maintained the authenticity that fueled their community. Our macro-sensorial content gave Fenty’s platforms a new rhythm: premium swipes, bold textures, and editorial-grade compositions engineered for scroll, spend, and story.

drip.gif

spin.gif

lip.gif

smile.mp4

Howl

,

Branded Content

,

2024

nothing

moccamaster

jw pei

crocs

Howl

,

Branded Content

,

2024

nothing

moccamaster

jw pei

crocs

Autograph.io

,

Art Direction

,

2024

Autograph needed a signature moment—literally. We built it.  Starting with a wireframe translation of Tiger’s real-time signature motion, we layered in 3D effects, dynamic lighting, and seamless animation to elevate what could’ve been a static gesture into a signature event. To round it out, we captured live footage of Tiger Woods signing—a tactile touchpoint—then synced it to the digital reveal, reinforcing connection between classic autograph culture and the digital era we live in.

tiger woods.mp4

tiger woods 002.mp4

Naomi Osaka.mp4

Usain Bolt.mp4

Autograph.io

,

Art Direction

,

2024

Autograph needed a signature moment—literally. We built it.  Starting with a wireframe translation of Tiger’s real-time signature motion, we layered in 3D effects, dynamic lighting, and seamless animation to elevate what could’ve been a static gesture into a signature event. To round it out, we captured live footage of Tiger Woods signing—a tactile touchpoint—then synced it to the digital reveal, reinforcing connection between classic autograph culture and the digital era we live in.

tiger woods.mp4

tiger woods 002.mp4

Naomi Osaka.mp4

Usain Bolt.mp4